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CMF Research Blog Research Forum

Fiona Scott

Fiona Scott is a mixed methods researcher with an interest in early childhood education, media and psychology. She is currently working on an ESRC White Rose PhD at The University of Sheffield, focusing on young children’s engagement with television and related media in the digital age. The project is an industry collaboration with CBeebies and will examine the relationship between television and the lives and experiences of very young children. She has previously worked in both academic and commercial research roles, covering diverse topics such as investigating public attitudes to energy issues, engaging arts and cultural audiences and evaluating learning programmes.

Preschool child development and TV: revisiting CMC 2015

As a researcher living and working in Sheffield, I’m incredibly lucky that the industry-led Children’s Media Conference takes place every year right here in my home city. Working in academia provides no end of opportunities to engage in incredible conferences world-wide, but the chance to break out of the academic ‘bubble’ and spend a few days in the company […]

Young children’s engagement with television: asking better questions

Having worked in a wide range of research contexts, I’ve been lucky enough to see a real spectrum of approaches to answering research questions. It’s become increasingly important to me that, as researchers, we are asking the right questions. One of my favourite research anecdotes concerns the market research team of an instant noodle snack-food brand […]